UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Announcing Critical Social Justice 2015 (2/16-2/20)

Departments, student groups, and individuals from across the UMBC campus and community have organized a week full of exciting programming for the 2nd annual Critical Social Justice campaign. This...

Posted: January 23, 2015, 4:51 PM

Sunil Dasgupta, Political Science, in Eurasia Review

In a recent article published in Eurasia Review, Sunil Dasgupta provided analysis on al-Qaeda’s announcement that it is launching a branch in the Indian Subcontinent. Dasgupta, director of UMBC’s...

Posted: January 22, 2015, 6:21 PM

Christopher Corbett, English, in Baltimore Style

Christopher Corbett, English, recently penned an essay reflecting on the harsh winter months in Baltimore Style. In the piece, Corbett decries January as the most unloved month, calling it the...

Posted: January 21, 2015, 7:03 PM

Student Scholarship Q&A: Samantha Carestia, visual arts

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re featuring Samantha Carestia ‘15, visual arts...

Posted: January 21, 2015, 2:00 PM