UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Baltimore Dance Project (2/5 – 2/7)

On February 5, 6 and 7, Baltimore Dance Project returns to UMBC for its 31st year, featuring choreography by Dance faculty Carol Hess and Doug Hamby, and performances by Sandra Lacy and the...

Posted: January 20, 2015, 8:43 PM

Amadi Azikiwe, violin, and Mikael Darmanie, piano (2/5)

On Thursday, February 5 at 8:00 p.m. in the Concert Hall, the Department of Music presents violinist Amadi Azikiwe in concert with pianist Mikael Darmanie. Their program will feature: • The...

Posted: January 20, 2015, 8:28 PM

Roy Meyers, Political Science, on WYPR’s Maryland Morning

On Friday, January 9, Political Science Professor Roy Meyers appeared on WYPR’s Maryland Morning with Sheilah Kast to discuss Maryland’s budget process for the upcoming year. Meyers was a guest on...

Posted: January 16, 2015, 7:49 PM

Lia Purpura, English, in The New Yorker

In its January 19th issue, The New Yorker published a poem by English Writer in Residence Lia Purpura. The text of Purpura’s poem “Probability” is below. An audio recording of Purpura reading her...

Posted: January 16, 2015, 7:48 PM