UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News, 03/13

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: March 13, 2015, 2:17 PM

Erle Ellis, GES, Discusses the Anthropocene in Nature

A recent article in Nature outlines the debate surrounding a movement to establish the Anthropocene as a new global epoch. The Anthropocene refers to the part of the world’s history where humans...

Posted: March 12, 2015, 6:19 PM

Alums in the News: Randall, Mavronis, Harris, and Hill

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Photo by Marvin Joseph/ Washington Post...

Posted: March 12, 2015, 12:52 PM

Staying in the Loop – Tamara Lewis ’92, Psychology

Staying in the Loop is a new post series from the Chapter of Black and Latino Alumni (CBLA) that seeks to create connections between alumni, faculty, staff, and other supporters of UMBC and CBLA....

Posted: March 11, 2015, 4:00 PM

Kavita Krishnaswamy, CSEE Ph.D. Candidate, on CNN

UMBC student Kavita Krishnaswamy, a Ph.D. candidate in computer science and electrical engineering, was interviewed by CNN about how she has used a Beam telepresence robot to visit museums, attend...

Posted: March 10, 2015, 7:58 PM

Shared Services Centers Town Hall Meeting (3/23)

The Shared Services Centers (SSC) Team, which includes the Business Process Improvement, Communication, and Human Resources (BPI) Work Groups, as well as our Advisory Council, is moving forward...

Posted: March 10, 2015, 3:59 PM

Visual Music: A UMBC Faculty Concert with Video (3/25)

“Visual Music”: A UMBC Faculty Concert with Video will take place on March 25, 2015 at 4 p.m. in the Library Gallery. This event in the Friends of the Library & Gallery “ArtsNotes” /...

Posted: March 10, 2015, 3:49 PM