UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Social Sciences Forum: The Middle East in Flames (3/25)

Social Sciences Forum Wednesday, March 25 | 4:30 p.m. Daniel Byman, Senior Fellow and Director of Research at the Saban Center for Middle East Policy at the Brookings Institution and Professor...

Posted: March 19, 2015, 3:40 PM

Communicating Climate 2015 (4/20)

The UMBC Joint Center for Earth Systems Technology invites the campus community to a symposium focused on communicating the results of scientific climate investigations. A panel of noted climate...

Posted: March 18, 2015, 8:19 PM

CPR for the Healthcare Provider (5/28)

CPR for the Healthcare Provider will be sponsored by the Department of Emergency Health Services on the following date: Thursday, May 28, 2015 – 5:30-10:00 pm Sherman Hall – A-Wing – Room 305...

Posted: March 18, 2015, 7:59 PM

Alums in the News: Raczynska, Krishnaswamy, and Masella

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Joanna Raczynska ’98, visual and...

Posted: March 18, 2015, 6:59 PM

Presidential Faculty and Staff Awards Ceremony (4/1)

The UMBC community will celebrate the accomplishments of this year’s campus- and system-wide award recipients at 12 p.m. on Wednesday, April 1, in the University Center Ballroom. A light lunch...

Posted: March 18, 2015, 2:55 PM

Alums in the News: Gimbel, Ne’eman, Hyland, and Dandois

Photo from the Baltimore Jewish Times Steven Gimbel ’91, philosophy, recently discussed his new book Einstein: His Space and Time on WYPR’s “Midday with Dan Rodricks.”  During the show, Gimbel...

Posted: March 14, 2015, 5:23 PM