UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

USM Women’s Forum Awards and Scholarship Opportunities

Each year, the USM Women’s Forum recognizes and celebrates the achievements of students, faculty and staff from across the system through award and scholarship programs including: Student...

Posted: March 24, 2015, 7:05 PM

Long Term Care Insurance – A Perfect Fit?

Editor’s Note: The UMBC Alumni Association has partnered with several organizations to offer you special perks and benefits. This month, we wanted to share this announcement from our partner,...

Posted: March 24, 2015, 2:36 PM

Vox Popular: Christie Finn ’07, Music

We, the Hearts, have something to say. So we might as well sing it. We have voices. Are you surprised? – From “The Hearts’ Manifesto” by Christie Finn On stage in the concert hall of UMBC’s...

Posted: March 21, 2015, 3:10 PM

UMBC is hiring…

Want to help us plan for our 50th anniversary? Consider these current openings: Entry-level Program Assistants (2): UMBC’s Office of Institutional Advancement is seeking candidates for two...

Posted: March 20, 2015, 8:56 PM

Round Up: UMBC In the News, 3/20

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: March 20, 2015, 4:05 PM