UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alums in the News: Okoro, Holmes, and Baker-Frost

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Melanie Okoro ’11 Ph.D., marine estuarine...

Posted: March 26, 2015, 7:15 PM

String Octets (4/2)

On Thursday, April 2 at 8:00 p.m. in the Concert Hall, UMBC music faculty and guest join forces with students to perform the titanic Octet in E-flat Major, Op. 20 by Felix Mendelssohn, and more...

Posted: March 25, 2015, 2:49 AM

Out of Rubble (4/2 – 5/16)

The Center for Art, Design and Visual Culture presents the exhibition Out of Rubble, which reacts to the wake of war — its realities and its representations. The rubble that each war leaves behind...

Posted: March 25, 2015, 2:46 AM

Maryland All State Jazz Band (3/28)

On Saturday, March 28 at 4:00 p.m. in the Concert Hall, as part of the Department of Music’s Jazz Festival, the Maryland All State Jazz Band presents high school students from around the state...

Posted: March 25, 2015, 2:42 AM

UMBC Jazz Faculty Ensemble (3/27)

On Friday, March 27 at 7:30 p.m. in the Concert Hall, as part of the Department of Music’s Jazz Festival, the UMBC Jazz Faculty Ensemble will perform an eclectic concert of creative, improvised...

Posted: March 25, 2015, 2:40 AM

These Shining Lives (3/26 – 3/29)

UMBC’s Department of Theatre presents These Shining Lives by Melanie Marnich, directed by Nyalls Hartman. Performances will be presented March 26 through 29 in the Black Box Theatre in the...

Posted: March 25, 2015, 2:37 AM

Career Crush (3/30-4/24)

UMBC’s annual Career Week has grown so large we had to extend it to nearly a month full of activities…March 30 – April 24. UMBC’s Career Crush offers an opportunity for undergraduate and...

Posted: March 24, 2015, 8:02 PM