UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Strong Scholars at UMBC

UMBC is thrilled to be the newest school to participate in the Strong Scholars Program with the Hattie M. Strong Foundation. The program provides scholarships to undergraduate and graduate...

Posted: March 31, 2015, 5:04 PM

UMBC Chess Team Recognized as #4 in the Nation

The UMBC Chess team has been named fourth in the nation among university chess teams after competing in the President’s Cup at the New York Athletic Club, March 27–29, 2015. They qualified to...

Posted: March 30, 2015, 6:55 PM

UMBC’s Professional Graduate Programs Open House (4/29)

UMBC’s Professional Graduate Programs Open House will be held on Wednesday, April 29, 2015, from 5:30 to 8:00 p.m. EDT at UMBC South Campus (bwtech@UMBC South) 1450 S. Rolling Road; Halethorpe, MD...

Posted: March 30, 2015, 2:42 PM

Sexual Assault Awareness Month 2015: Event Calendar

April is Sexual Assault Awareness Month. Every two minutes, someone in America is sexually assaulted. 1 in 5 college women experience a sexual assault. 95% of college-aged victims know their...

Posted: March 30, 2015, 2:38 PM

Round Up: UMBC in the News 03/27

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: March 27, 2015, 5:34 PM

Marion Elizabeth Rodgers (3/31)

For more than a quarter of a century, Marion Elizabeth Rodgers has been considered the foremost authority on the American critic and journalist H.L. Mencken as well as the editor of his works....

Posted: March 27, 2015, 1:46 PM