UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News 04/03

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: April 3, 2015, 5:35 PM

Lt. Gov. Rutherford Visits Campus

Lieutenant Governor Boyd Rutherford visited UMBC on March 30 to meet with university leaders and students. During his visit, Lt. Gov. Rutherford took a tour of UMBC buildings, including the...

Posted: April 3, 2015, 3:08 PM

Performance Management Process (PMP)

March 31 marked the end of the PMP rating period (April 1, 2014 through March 31, 2015). UMBC requires supervisors to evaluate the performance of all regular/grant-funded exempt and non-exempt...

Posted: April 2, 2015, 8:51 PM

Take Back the Night 2015 (4/16)

In recognition of Sexual Assault Awareness Month, join the Women’s Center, UHS Health Education and Voices Against Violence on Commons Main Street on April 16th at 6pm and let’s take back the...

Posted: April 2, 2015, 6:32 PM

Phi Kappa Phi Initiation (4/19)

The Honor Society of Phi Kappa Phi (PKP), Chapter 22 UM-UMBC, will hold its annual initiation ceremony at UMBC on April 19, 2014, at 1 p.m. in the UC Ballroom. The chapter cordially invites all...

Posted: April 2, 2015, 6:17 PM

ADVANCE Distinguished Speaker Series (4/13)

UMBC-ADVANCE is pleased to announce our 2015 ADVANCE Distinguished Lecturer, Dr. Nora Volkow, Director of NIDA. On Monday, April 13, 2015, from 4:30-5:30pm in the AOK Library Gallery, Dr. Volkow...

Posted: April 2, 2015, 6:08 PM

Alums in the News: Clements, Chavarria, Massey, & Womack

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! James P. Clements ’85, computer science,...

Posted: April 1, 2015, 9:11 PM