UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Christopher Corbett, English, in Vox

More than 150 years after the first mail was delivered via the Pony Express, Vox published an article examining the service that lasted for only 18 months. Christopher Corbett, professor of the...

Posted: April 15, 2015, 7:44 PM

V-E Day 70th Anniversary Concert (4/24)

MLLI Friday, April 24 | 6:30-8 p.m. ITE Building Room 104 Victory in Europe Day—known as V-E Day—commemorates May 8, 1945, the date when the World War II Allies (including the United States,...

Posted: April 15, 2015, 7:42 PM

Communicating Climate (4/20)

Celebrating 20 Years of JCET Climate Research: Climate affects all residents of the Earth but we all have different perspectives and ways of talking about it. The UMBC Joint Center for Earth...

Posted: April 15, 2015, 6:47 PM

UMBC Earth Day Events 2015 (4/16-4/24)

Celebrate sustainability and Earth Day with an array of academic, social, service and awareness events here at UMBC: EcoFest: Green Festival Mon, 4/20 | 10am-2pm | The Quad (Rain location:...

Posted: April 15, 2015, 4:08 PM

Rebecca Boehling, History, Returns to UMBC in 2016

Rebecca Boehling, history, Judaic studies, and gender and women studies, will be returning to UMBC in January 2016. Boehling has been on temporary leave from UMBC in order since the beginning of...

Posted: April 15, 2015, 3:48 PM