UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Pres. Hrabowski Featured in SmartCEO Magazine

SmartCEO’s May issue features a cover story about President Hrabowski’s leadership at UMBC with STEM education and entrepreneurship. SmartCEO publishes a bimonthly magazine about leading...

Posted: May 5, 2015, 7:10 PM

Alums in the News: Whitehead, Michael, and Loftus

In the weeks following the death of Freddie Gray and the protests in Baltimore, members of the UMBC community have sought to engage in thoughtful reflection, dialogue, and service around the...

Posted: May 5, 2015, 3:54 PM

Shared Services Center Work Groups Announcement

The Shared Services Center Work Groups have been making major progress over the last six months. We are excited to share some highlights below: Phase I Shared Services Centers (SSCs) will...

Posted: May 4, 2015, 1:17 PM

Round Up: UMBC in the News 5/1

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 1, 2015, 3:33 PM