UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Choice Program – Youth in Action (6/20)

Youth in Action is an annual youth-led event, hosted by UMBC’s Choice Program. This year’s Youth in Action aims to use art as a means of catharsis and a platform for the voices of youth to be...

Posted: June 5, 2015, 5:50 PM

Help INDS Develop New Courses and Curricula

Editor’s note: Here at UMBC, our students are the heartbeat of campus, and we are committed to providing them the best possible education. We’re highlighting our amazing academic departments, some...

Posted: June 5, 2015, 3:45 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 5, 2015, 3:40 PM

Alums in the News: Tweedy, Ralby, Tozer, Moubarek

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! *Photo by Anthony Gerace Damon Tweedy (M4)...

Posted: June 4, 2015, 3:33 PM