UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: Hope as a Commitment, Not a Sentiment

Hope as a Commitment, Not a Sentiment UMBC community reflects on Baltimore protests and commits to action to address city’s challenges. “This is about all of us… What we see in our city is...

Posted: June 15, 2015, 5:35 PM

UMBC: Intensive Advocacy

Intensive Advocacy White House commission summit at UMBC promotes academic success for at-risk youth, highlighting The Choice Program. For college senior Imhotep Simba, helping youth find...

Posted: June 15, 2015, 5:34 PM

UMBC: Partners in Leadership

Partners in Leadership UMBC named first university in Maryland to host a Naval ROTC unit. Beginning April 1, students passionate about serving as commissioned officers in the Navy and Marine...

Posted: June 15, 2015, 5:34 PM

UMBC: Path to Power

Path to Power Professor Thomas Schaller makes sense of institutional shifts in modern American politics in The Stronghold. The Republican Party has lost four of the last six U.S. presidential...

Posted: June 15, 2015, 5:33 PM

UMBC: PFASA 2015

Honoring Excellence UMBC community celebrates ten distinguished faculty and staff members at annual awards ceremony. The campus community celebrated the exceptional performance, leadership,...

Posted: June 15, 2015, 5:33 PM

UMBC: Progress through Partnership

Progress through Partnership UMBC hosts a conversation with U.S. Secretary of Education Arne Duncan. Note: This story was posted prior to the 2/18 campus event. A recap of the event, including...

Posted: June 15, 2015, 5:33 PM

UMBC: The Science of Attraction

The Science of Attraction Biologist Tamra Mendelson explains how sexual selection plays a major role in the evolution of vibrant features, from stripes to tail feathers. Male cardinals are...

Posted: June 15, 2015, 5:32 PM

UMBC: Thinking Out Loud

Thinking Out Loud URCAD 2015 celebrates undergraduate student experiences in research and creative achievement. As a transfer student from Montgomery College, Trevor Blank ’05, American...

Posted: June 15, 2015, 5:32 PM

UMBC: Tiny Tools, Big Results

Tiny Tools, Big Results Chemist Ryan White works to transform research on how brain cells communicate with each other. In his chemistry lab at UMBC, assistant professor Ryan White peers...

Posted: June 15, 2015, 5:32 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 12, 2015, 10:43 PM