UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Gail Dupree’s Retirement Reception (6/16)

After 20 years of distinguished service to UMBC, Gail Dupree, the Bookstore’s Gifts & Supplies buyer, is retiring. Gail’s customer service skills, excellent eye for designing UMBC clothing and...

Posted: May 27, 2015, 3:21 PM

Be a Relationship Violence Prevention Advocate!

The UMBC Relationship Violence Prevention Advocates program, sponsored by a Verizon Foundation Grant, is a comprehensive program designed to educate the UMBC Community on specific relationship...

Posted: May 27, 2015, 3:12 PM

Inspiring Hope: The Choice Program

Every day, kids in Maryland are at risk. These are kids who slip through the cracks, kids who, if given appropriate and individualized support, can be successful. That problem is one that a team...

Posted: May 26, 2015, 3:50 PM