UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Summer Fun Begins with UMBC

With summer approaching, UMBC is taking advantage of this great weather by hosting events to bring our alums together once again.  Retriever Golf Tournament Monday, June 8, 1 p.m. Turf Valley...

Posted: June 2, 2015, 12:53 PM

Congratulations to the Class of 2015!

It’s that time of the year again! Just a week ago, the UMBC alumni community welcomed its newest members and celebrated with them as they (finally!) walked across that stage to open the next...

Posted: May 30, 2015, 5:54 PM

Inaugural Jodi Crandall Fellows Named

Dr. Jodi Crandall UMBC has announced four recipients in the inaugural round of the Jodi Crandall Fellowship for Research in Language, Literacy & Culture. Named for The LLC Doctoral Program’s...

Posted: May 29, 2015, 2:10 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 29, 2015, 1:21 PM

Life Under the Spotlight: Travis Hudson ’09

This spring, Travis Hudson ’09, acting, has taken the stage by storm at the Chesapeake Shakespeare Company.   Since joining the company in August of 2014, he has had roles in productions of A...

Posted: May 27, 2015, 5:39 PM