UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 19, 2015, 6:58 PM

Behind the Scenes with Shanae Cole ’13

At 5:30 a.m. every morning, Shanae Cole ‘13, Media and Communication Studies, sits down in the control room as she assists with managing cameras, news anchors, and viewers of the popular celebrity...

Posted: June 18, 2015, 12:29 PM

Building Our Collection

Suzanne Schlenger poses with a few volumes from her collection. If a university and its people are dedicated to the pursuit of knowledge, there is perhaps nowhere on campus that more embodies...

Posted: June 18, 2015, 10:58 AM