UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

UMBC: Tough Competition

Tough Competition UMBC hosts national automotive engineering and design event, Baja SAE Maryland 2015. One hundred teams, including 30 international teams from eight countries, gathered at...

Posted: June 17, 2015, 6:24 PM

Telehealth Now Available via the Alumni Insurance Program

Editor’s Note: This month, we’re sharing a message from our partners, Meyer and Associates. Don’t let getting sick spoil your workday or your travel plans. The UMBC Alumni Insurance Program now...

Posted: June 16, 2015, 10:38 PM

Book Smart: Joseph Howley ’06, Ancient Studies,

“Roman poets were a lot like rappers,” observes Joseph Howley ’06, ancient studies, who is an assistant professor of classics at Columbia University. It’s the kind of observation – presented as an...

Posted: June 16, 2015, 2:08 PM

UMBC’s Modern Men

Two UMBC alums were featured in “BE Modern Man,” a program that honors the accomplishments, challenges, and victories men of color have endured all while making a positive impact on the world. We...

Posted: June 15, 2015, 11:31 PM

UMBC: Maryland Matters

Maryland Matters UMBC establishes a School of Public Policy with regional focus, national presence. UMBC proudly announced the establishment of a School of Public Policy this November at a...

Posted: June 15, 2015, 9:02 PM

UMBC: Catalyst for Collaboration

Catalyst for Collaboration UMBC and UMB celebrate research partnerships with symposium and innovation grants. Celebrating the rapid growth of our collaborative research programs, UMBC and the...

Posted: June 15, 2015, 5:35 PM

UMBC: Community, Collaboration, Career

Community, Collaboration, Career Reimagined UMBC Graduate Research Conference focuses on unique professional development opportunities. For the past year a dedicated team of graduate...

Posted: June 15, 2015, 5:35 PM

UMBC: From K-12 to P-16

From K-12 to P-16 U.S. Secretary of Education Arne Duncan discusses strengthening American education through partnerships, from preschool through college. UMBC�s national leadership in...

Posted: June 15, 2015, 5:35 PM

UMBC: Gaming Gets Real

Gaming Gets Real UMBC competes in the “final four” of game development at the Microsoft Imagine Cup. In a year of tremendous success in national competition — with UMBC teams vying for titles...

Posted: June 15, 2015, 5:35 PM