UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meyerhoff Scholars Program Featured in NSTA Reports

The National Science Teachers Association (NSTA) recently released its Summer 2015 edition of NSTA Reports, which included a feature on UMBC’s Meyerhoff Scholars Program (MSP). NSTA Reports is an...

Posted: June 25, 2015, 5:58 PM

Jump into Summer Fitness

Have you got the urge jump into the pool? Dance your way into better health? Say no more, UMBC is here to help you stay in shape with fitness classes and pool access that help you fight those lazy...

Posted: June 25, 2015, 2:45 PM

Hrabowski and alumni entrepreneurs featured in SmartCEO

SmartCEO has published a feature-length profile on UMBC President Dr. Freeman Hrabowski. In addition to an overview of the President’s career in academia and his approach to education, the article...

Posted: June 24, 2015, 11:13 AM

UMBC/HHMI Meyerhoff Video Wins Telly Award

The inspiring video “Strength in Numbers: Inside the Meyerhoff Scholars Program” has won a 2015 Telly Award. The Howard Hughes Medical Institute (HHMI) created this video for a feature article...

Posted: June 22, 2015, 7:33 PM