UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Fiske Guide to Colleges Names UMBC a 2016 “Best Buy”

UMBC has been named a “Best Buy” university for the second consecutive year in the newly published 2016 Fiske Guide to Colleges. UMBC is one of only 20 public universities, and the only Maryland...

Posted: July 2, 2015, 1:42 PM

Thank you for supporting UMBC!

On behalf of our students, faculty, staff, and alumni, we’d like to say thank you to all those who supported us in throughout the last fiscal year! Your contribution goes a long way in funding the...

Posted: July 1, 2015, 8:29 PM

UMBC Campus Improvements

UMBC has been making some major cosmetic changes to our campus lately and construction workers have become the newest members of the Retriever community. The Alumni Association wanted to spread...

Posted: July 1, 2015, 1:49 PM

Answering the call of duty

Here at UMBC we often like to take the time to recognize those alums that have gone above and beyond the call of duty. This week we are featuring Lieutenant Colonel Raymond J. Placiente of the...

Posted: June 30, 2015, 2:15 PM

Round Up: UMBC In the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 26, 2015, 10:16 PM

Flying Fruit Fantasy Turns 35 (7/2)

The Choice Program’s Flying Fruit Fantasy Fruit Shake stand is turn 35 on July 2. To celebrate, they will be giving away prizes like Orioles tickets, gift cards, and a year of free fruit shakes....

Posted: June 26, 2015, 3:26 PM