UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Building a community through art

If you met Christina Ralls ‘07, visual arts, in her office at Art With a Heart and saw how effortlessly she interacted with the huge cast of charities, non-profits, and community members that...

Posted: July 16, 2015, 1:45 PM

Maryland Unites: UMBC Community Service Leave

University System of Maryland (USM) Chancellor Robert L. Caret announced that the USM community will participate in Maryland Unites: Day of Service, an initiative for state employees to offer...

Posted: July 13, 2015, 3:43 PM

UMBC: Seeking Out the Unexpected

Seeking Out the Unexpected UMBC’s newest prestigious scholarship recipients reflect on the “remarkable gift” of an international experience. In 2012, Kate Witt ’13, M.A., intercultural...

Posted: July 13, 2015, 1:05 PM