UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

UMBC Alums: Educating the Community

Here at UMBC our students and alumni understand the importance of education can have on not only our own lives but in the lives of the younger generations. Knowledge allows you to break through...

Posted: August 10, 2015, 3:40 PM

Alums Impact Communities Through Careers

Mario Angulo Alvarado ‘15, political science, wants to bring positive change to his community. Studying at the Universities at Shady Grove (USG) campus, he made a start on his life’s ambition by...

Posted: August 8, 2015, 5:05 PM

UMBC Honored as 2015-2016 College of Distinction

UMBC was named a 2015-2016 College of Distinction this month, one of only four Maryland universities to receive the honor. Colleges of Distinction is a college guide for guidance counselors,...

Posted: August 7, 2015, 8:46 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: August 7, 2015, 3:20 PM