UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Kristin Waters, Operations, Explores Teleworking in C&U

Kristin Waters, associate director of operators for Admissions and Orientation, published an article about teleworking in higher education in the College and University Journal (C&U), a...

Posted: August 6, 2015, 5:55 PM

UMBC Alums: Out of this World

UMBC alums are taking off into new realms as advancements continue to be made in space exploration and engineering. Erika Nesvold ’09, mathematics and physics, M.S. ’11 applied physics, Ph.D. ’15...

Posted: August 4, 2015, 1:44 PM

College Success: Economic and Moral Imperative

U.S. Secretary of Education Arne Duncan shifts focus to student outcomes in major speech at UMBC. U.S. Secretary of Education Arne Duncan outlined a new vision for American higher education in a...

Posted: August 3, 2015, 1:28 PM

Robert Deluty, Graduate School, Publishes his 49th Book

Robert Deluty, associate dean of the graduate school, has published a new book, “A Mingled Yarn.” In his review, Ronald Pies writes: “Robert Deluty’s wonderful new collection of poems draws its...

Posted: July 31, 2015, 6:26 PM

CWIT Bits and Bytes Program on CNN

In an article about the AMC drama “Halt and Catch Fire,” CNN explored the dearth of women in computing fields and efforts made by universities to encourage women in computer science. The article...

Posted: July 31, 2015, 6:24 PM