UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: July 31, 2015, 1:40 PM

UMBC: Sound Thinking

Sound Thinking The Earl and Darielle Linehan Concert Hall strikes the right note for the arts at UMBC On April 21, the campus celebrated the naming of one its most distinctive spaces, the 375...

Posted: July 29, 2015, 6:23 PM

UMBC Alums Excel in their Fields

Here at UMBC we are always looking to stay in the loop when it comes to our alumni. This is the latest from Danikquia Starks ’15, political science,and Sharon Lipford ’89, psychology, who have...

Posted: July 29, 2015, 2:05 PM

UMBC: Education in Motion

Education in Motion UMBC students race a sea monster through Baltimore to highlight the environmental impacts of plastic waste. On June 14, the Kraken crept through Baltimore, traveling across...

Posted: July 28, 2015, 1:45 PM

Two by Two

Looks like good things happen in pairs for Retrievers! Four members of our community have been recognized in the media for their hard work. Rachel Hirsch and Miguel Palmeiro were featured on The...

Posted: July 23, 2015, 7:15 PM