UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Alums Find Success in the Local Community

One of the greatest things UMBC students and alums can do is make contributions to the local community. Alums Delali Dzirasa ‘04, engineering and information systems, and Erin Travis ‘06, visual...

Posted: August 19, 2015, 6:04 PM

Narrative Arc: Stephen Morgan ’72, Psychology

Sometimes a person’s journey to become one of the state’s most effective CEOs is surprisingly direct. Take Stephen Morgan ’72, psychology, who is the executive director of The Arc Baltimore....

Posted: August 18, 2015, 2:08 PM

UMBC Alums Engage with Cultures

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! Ahmed Mahmood ’15, political science,...

Posted: August 14, 2015, 2:19 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: August 14, 2015, 1:31 PM

Opportunities through Robotics: Kavita Krishnaswamy ’07

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with Kavita Krishnaswamy ’07, mathematics and computer science. Krishnaswamy has spinal...

Posted: August 11, 2015, 5:05 PM