UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The News – Fall 2015

Anchors Aweigh The U.S. Navy has a proud history in Maryland. And with two new agreements concluded in April, UMBC deepened its educational and research ties with the Navy in significant...

Posted: September 2, 2015, 5:37 PM

Discovery – Fall 2015

Nimble Fingers Classical guitarist and UMBC affiliate artist Zane Forshee has lived a number of musical lives. First it was choosing an instrument. A well-meaning elementary school band teacher...

Posted: September 2, 2015, 5:35 PM

Back Story – Fall 2015

As UMBC prepares to celebrate its 50th anniversary in 2016, the university is creating a grassroots effort to spur alumni engagement and pride. A bold motto – “We Need Hundreds of You to Reach...

Posted: September 2, 2015, 5:32 PM

How To – Fall 2015

Know If the Junk in Your Attic is a Valuable Antique —With Robert Harrison ’80, history Tools of the Trade 1. Professional training 2. Research databases 3. Keen eyes and ears 4. A sense of...

Posted: September 2, 2015, 4:01 PM

UMBC’s Y Preschool Celebrates Grand Re-Opening

The Y Preschool at UMBC celebrated its grand re-opening on Tuesday, August 25 as the campus community gathered to reaffirm UMBC’s commitment to providing high-quality early childhood education....

Posted: August 31, 2015, 3:08 PM