UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Royal Road – Keri Burneston ’99

What does it take to be the Miss Exotic World, Reigning Queen of Burlesque? And, what’s more, to make a career from an art form that you love? Ask Trixie Little (aka Keri Burneston ’99, visual and...

Posted: September 4, 2015, 5:49 PM

Fall 2015 Big Prize Poetry Slam (10/9)

Fall 2015 Big Prize Poetry Slam Friday, October 9, 2015 6:00 PM – 7:00 PM Performing Arts & Humanities Building : Atrium Slam BIG and win BIG at the fourth annual Poetry Slam hosted by...

Posted: September 4, 2015, 5:31 PM

Fall 2015 Medieval and Early Modern Studies Lecture (9/24)

Digital Humanities and Imagining Medieval Women’s Lives: Putting Marriage and Sex on the Internet Shannon McSheffrey, Professor, Department of History, Concordia University, Montreal Thursday,...

Posted: September 4, 2015, 5:28 PM