UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 3, 2015, 7:52 PM

Play Hard – Alex Pyles ’09

Alex Pyles ’09, English and media and communication studies, had loyal friends during his UMBC days. One night, when he returned to his UMBC dorm room after covering a Baltimore Orioles player’s...

Posted: September 2, 2015, 5:56 PM

Up on the Roof – Fall 2015

UMBC President Freeman A. Hrabowski, III, takes your questions. “Was there ever a time when asking a question had a tremendous impact on your life or changed its course? — Monica Berron ’13,...

Posted: September 2, 2015, 5:43 PM

To You – Fall 2015

Even though UMBC isn’t quite 50 years old, our university has already developed intriguing rumors and legends. One of the most persistent of these legends – submitted by Tal Levitas ’08, political...

Posted: September 2, 2015, 5:40 PM