UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Douglas Lamdin, Economics, Receives NABE Abramson Award

Douglas Lamdin, economics, was selected as the annual recipient of the Abramson Award for the outstanding article published in the past year in Business Economics, the journal of the National...

Posted: September 11, 2015, 5:53 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 10, 2015, 1:24 PM

Histories & Mysteries

UMBC Magazine answers alumni questions about True Grit, secret campus tunnels, football, Hillcrest and more… Even though UMBC is a fairly young university, it still has mysteries and legends and...

Posted: September 4, 2015, 6:11 PM

Micro Economics – Mike Adelstein ’96

Mike Adelstein ’96, biochemistry and molecular biology, gets excited by the littlest things. As president and CEO of Potomac Photonics Inc., he leads a company that uses advanced manufacturing...

Posted: September 4, 2015, 5:54 PM

Bold Horizons – Kavita Krishnaswamy ’07

Like many UMBC alumnae, Kavita Krishnaswamy ’07, mathematics and computer science, feels driven to create a better world for the next generation. More than most alumnae, however, she has a...

Posted: September 4, 2015, 5:51 PM