UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Renetta Tull shortlisted for GEDC Airbus Diversity Award

Renetta Tull, associate vice provost for graduate student development and postdoctoral affairs, is one of ten impressive candidates shortlisted for this year’s GEDC Airbus Diversity Award. The...

Posted: September 21, 2015, 2:47 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 18, 2015, 9:00 PM

Eric Dyer, Visual Arts, at the Baltimore Museum of Art

Eric Dyer, associate professor of Visual Arts, will be among six artists featured in an exhibition at the Baltimore Museum of Art that celebrates the winners of the 2014 and 2015 Baker Artist...

Posted: September 16, 2015, 3:02 PM

First Annual David W. Smith Gala

The campus community is invited to the inaugural gala fundraising event for the David W. Smith Scholarship for Vocal Arts. This fund seeks to honor the memory of David W. Smith, an extraordinary...

Posted: September 16, 2015, 2:55 PM