UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

At Play – Fall 2015

Education In Motion It’s a bright Saturday morning in mid-July, and the first floor of the Fine Arts Building is covered in plastic grocery bags, chicken wire, and paint buckets. A four-person...

Posted: September 24, 2015, 4:05 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 24, 2015, 2:15 PM

Alumni Awards 2015: Dr. Tara Carpenter

In the weeks leading up to the Alumni Awards Ceremony, we’ll be profiling each of this year’s honorees in detail here on the blog. First up is our Outstanding Faculty Award winner, Dr. Tara...

Posted: September 23, 2015, 1:00 PM

Doing Good with Trauma: Lia Mack ’98 releases new novel

Matty Bell, the 30-year-old protagonist of the novel Waiting for Paint to Dry, is a woman in constant survival mode, a woman, wounded as a girl, who hasn’t fully healed. The novel follows her...

Posted: September 22, 2015, 2:50 PM