UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alumni Awards 2015: Nicole DeBlase ’06, Financial Economics

In the weeks leading up to the Alumni Awards Ceremony, we’ll be profiling each of this year’s honorees in detail here on the blog. Today we’re featuring our 2015 Rising Star alumna, Nicole DeBlase...

Posted: September 30, 2015, 1:00 PM

Visual and Performing Arts Alumnae in the News

No matter what they study, our alumni go on to do some pretty amazing things after they graduate. Today, we’re featuring Dani Baer ’13, graphic design, and Megan Zlock ’09, animation, two women...

Posted: September 29, 2015, 1:00 PM

FY15 Donor Roll and Special Thanks!

We’d like to take a moment to honor all of our wonderful donors from the past fiscal year, which ended on June 30, 2015. Thanks to your generosity, UMBC continues to grow, and to provide all sorts...

Posted: September 24, 2015, 8:21 PM