UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Laila Shishineh receives USM Women’s Forum staff award

Congratulations to Laila Shishineh, Assistant Director of FYE in the Office of Undergraduate Education, for receiving the USM Women’s Forum Award for Professional Development. The USM Women’s...

Posted: October 19, 2015, 3:34 PM

A Word from Our Partners at Meyer & Associates

Did you know…? The UMBC Alumni Association sponsors an Alumni Insurance Program as a service to our graduates. The program offers a variety of attractively priced insurance products, most of...

Posted: October 19, 2015, 2:08 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 15, 2015, 8:57 PM

Art Happens: Katie Feild ’05 on Illustration

Katie Feild ’05, visual arts, has always loved stories: creating them, illustrating them, binding them in books. She went to graduate school to get better at writing them. In her current job at...

Posted: October 12, 2015, 1:00 PM

50 Years of Grit & Greatness

A message from our President and Provost: The UMBC community’s journey started when the University welcomed its first students on September 19, 1966. We are delighted now to provide a preview of...

Posted: October 9, 2015, 8:51 PM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 8, 2015, 7:06 PM

Alumni Awards 2015: Allan Kittleman ’81, Political Science

In the weeks leading up to the Alumni Awards Ceremony, we’ll be profiling each of this year’s honorees in detail here on the blog. Our last winner, in the Distinguished Service category, is Howard...

Posted: October 7, 2015, 1:00 PM

Workshop examines diversity in STEM graduate education

Facilitating underrepresented STEM graduate student and postdoctoral professional development with an eye toward establishing pathways to careers has been at the core of the PROMISE AGEP mission...

Posted: October 6, 2015, 8:33 PM

Career Q&A: Lauren Bucca ’13, English

Every so often, we’ll chat with an alum about what they do and how they got there. Today we catch up with Lauren Bucca ’13, English, who, after an internship in the Medieval Manuscripts Library at...

Posted: October 6, 2015, 1:05 PM