UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Slideshow: Moving In at UMBC

Move-in day is a highly anticipated undertaking for college students everywhere, and UMBC is no exception. Lugging their suitcases, decorative furnishings, and pre-semester anxieties, UMBC...

Posted: October 3, 2017, 4:45 PM

A Second Chance at Life

Chuck Watson ’12, social work, is a leader in the fight against substance abuse. In addition to co-owning two Riverside Treatment Centers in Maryland, Watson is president of the Maryland...

Posted: October 2, 2017, 8:21 PM

Gun Show

For decades, artist David Hess has assembled life-size sculptures of assault rifles from what he calls “rescued” objects — everything from an old black sneaker and vintage turquoise sewing...

Posted: October 2, 2017, 8:02 PM

Beyond Coding

The sun is pouring through the large windows in the Performing Arts & Humanities third floor dance studio. About 20 girls, 7th – 9th graders, are sprawled out on mats following the movements...

Posted: October 2, 2017, 7:59 PM

Broadcast Ready

For most in sports media, working for ESPN is a dream, but UMBC has made that dream a reality for several students. Through a partnership with the America East Conference, UMBC’s Department of...

Posted: October 2, 2017, 7:55 PM

Space Station-Bound

A white box the size of a refrigerator, called Cosmic Ray Energetics and Mass (CREAM), headed to the International Space Station (ISS) in August, thanks to the work of UMBC astrophysicist Jason...

Posted: October 2, 2017, 7:49 PM

Bmore Engaged

The Lion Brothers Building, part of the southwest Baltimore landscape for over 130 years, was once used for sewing Girl Scout patches and screen printing. Now the former factory space is a...

Posted: October 2, 2017, 7:45 PM

A Magical Run

The story of Christos FC and its unlikely ascent into the national U.S. Open soccer tournament in June is truly the stuff of fairy tales – especially considering the fact that the amateur team...

Posted: October 2, 2017, 7:32 PM