UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Picture Perfect

Patrick Rife ’10, visual arts As an undergraduate student of art history at UMBC, Patrick Rife ’10, visual arts, paid homage to obsolescent technology by building a sculpture out of 9,000 vinyl...

Posted: October 5, 2017, 5:22 PM

Wild Card – Fall 2017

Henge After a sculpture titled, Forum, by Thomas Sayre Outside the glass wall That separates us From the cold and below, Covered with an icing Of melting snow, Are the half arches...

Posted: October 5, 2017, 5:17 PM

Fearless Entrepreneur

Delali Dzirasa ’04, computer engineering With two Retriever brothers before him, UMBC was the last place Delali Dzirasa wanted to be during college. But it turned out to be a key part of his...

Posted: October 5, 2017, 4:46 PM

Shared Strengths

Carol Anne Huff ’93, economics, and Julie A. Gillespie ’93, economics On a rainy day in Chicago, the sisters cross town to meet up for lunch. They greet each other, laughing, and proceed to...

Posted: October 4, 2017, 8:54 PM

Things Worth Saving

Although his thoughts often take him to the faraway national monuments of Utah and beyond, Ian Kennedy ’00, interdisciplinary studies, works every day to make his long-time community, Columbia,...

Posted: October 4, 2017, 8:42 PM

How To be a Critical Consumer of Media

With Jason Loviglio, Founding Chair and Associate Professor, Media and Communication Studies The phrase “ fake news” may sound current, but as long as there have been written and visual media,...

Posted: October 3, 2017, 7:52 PM

Grit, Greatness…and Beyond

Throughout our 50th anniversary year, the UMBC community celebrated like it’s never celebrated before. We shared memories and images of our earliest years, and of our pioneering professors and...

Posted: October 3, 2017, 7:37 PM

Shining a Light

In the face of a harrowing national epidemic, UMBC researchers and alumni work to break through the darkness of opioid addiction and the stigma that surrounds its victims. By Jenny O’Grady On...

Posted: October 3, 2017, 6:22 PM

The Big Build

Seniors in Neil Rothman’s capstone mechanical engineering class experience the ups and downs of designing for real-life clients. By Megan Hanks In the real world, the more projects and...

Posted: October 3, 2017, 5:57 PM