UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Slideshow: House of Grit

Many of our earliest Retrievers remember fulfilling their physical education requirements in Gym I (above), while students looking for a place to lift weights from 1999 to the present spent that...

Posted: September 27, 2017, 8:21 PM

Discovery – Spring 2017

Runaway Black Hole A team of researchers including UMBC’s Eileen Meyer and Markos Georganopoulos have found strong evidence of a striking astrophysical phenomenon: a supermassive black hole...

Posted: September 21, 2017, 7:00 PM

Campus Treasure – The UMBC Squirrel

There’s something irresistible about our fair university’s unofficial mascot, the UMBC squirrel. Maybe it’s because we appreciate an animal with smarts enough to make a feast of our leftovers. Or...

Posted: September 21, 2017, 6:57 PM