UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Soldiering On – Michael Graham ’84, M.P.S.

Last year, Michael Graham ’84, M.P.S., was thinking about retirement as an intelligence officer in the U.S. Naval Reserves. After more than two decades in the reserves, Graham had risen to the...

Posted: January 19, 2009, 7:46 PM

Over Coffee – Winter 2009

For two decades, the Honors College at UMBC has offered select students an intensive and interdisciplinary approach to undergraduate education. As the college celebrated its 20th anniversary last...

Posted: January 19, 2009, 7:44 PM

KAL on Campus

When renowned political cartoonist Kevin “Kal” Kallaugher came to UMBC, he wanted to push his craft into the digital age. He did that – and much more – by spurring innovative research and prodding...

Posted: January 19, 2009, 7:13 PM

How to Build a Championship Basketball Team

With Randy Monroe, Head Coach, UMBC Men’s Basketball Randy Monroe describes being a head basketball coach as “being a Tootsie Roll pop: he’s all good things rolled up into one. He’s the mentor;...

Posted: January 19, 2009, 7:11 PM

Herstory Lessons

The near success of Sen. Hillary Clinton and Alaska Gov. Sarah Palin in the electoral battles of 2008 made it an important year for women involved in politics. However, even before the 2008...

Posted: January 19, 2009, 7:08 PM

Discovery – Winter 2009

“Smog Blog” Tracks Air Quality When fires blaze across the Western United States, it’s just a matter of time until the resulting haze and dirty air plumes travel downwind to neighboring states –...

Posted: January 19, 2009, 7:06 PM

Ballot Boxers

Four UMBC alumnae who have made careers in politics and government look back at an electoral cycle that held landmarks and heartbreaks for women candidates. By Richard Byrne ’86 The year...

Posted: January 19, 2009, 6:59 PM

At Play – Winter 2009

Sound & Strength Imagine a few sounds: a squeaky door, the shredding of paper, a bowling ball falling down a staircase, and a persistent buzz. Then: a drum beat, some notes from a piano and...

Posted: January 19, 2009, 6:55 PM

Acting the Part – Matt McGloin ’05, Theatre

The list of required props for Irish dramatist Martin McDonagh’s black comedy The Lieutenant of Inishmore (2001) indicates just what murderous mayhem awaits its audience: “Dead black cat; Dead...

Posted: January 19, 2009, 6:53 PM