UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Good Sport

UMBC Athletics Director Tim Hall has been named the new president of the Division I-AAA Athletics Directors Association (ADA) for the 2017–18 academic year. Hall, who recently entered his fifth...

Posted: October 2, 2017, 7:20 PM

Service at the Highest Levels

Several alumni have recently taken top government positions, bringing their expertise to national groups overseeing health and justice, as well as Maryland’s top office. The U.S. Senate has...

Posted: October 2, 2017, 7:18 PM

Leaders in Transformation

The Association of American Colleges and Universities (AAC&U) has selected UMBC as one of 10 institutions nationwide to participate in a bold, new initiative designed to “educate, prepare, and...

Posted: October 2, 2017, 7:12 PM

Ask the President – Fall 2017

UMBC President Freeman A. Hrabowski takes your questions. Q: A majority of our alumni live in Maryland. How does the university plan to leverage that population to expand UMBC’s community impact...

Posted: October 2, 2017, 7:04 PM

To You – Fall 2017

Dear Retrievers, What do you remember about your first day of class at UMBC? Were you excited – or perhaps a little nervous – about a particular class? Did you get lost trying to locate your...

Posted: September 29, 2017, 2:33 PM

Alums in the News: September 22-28, 2017

Our alumni are making headlines…let’s see what they’ve been up to this week! Kavita Krishnaswamy ’07, mathematics and computer science, a current Ph.D. candidate at UMBC, has earned research...

Posted: September 29, 2017, 1:30 PM