UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Grit & Glory: #UMBCHomecoming 2017

Bedecked in black and gold, the Retriever community came out in full force for the 2017 Homecoming celebration. Held over the first two weekends in October, this year’s festivities combined old...

Posted: October 18, 2017, 4:03 PM

Back to School: The First Weeks

Required first day of school selfie. We attend school for different reasons — or, more likely, a combination of reasons. When we go “back to school” later, those reasons often multiply or change....

Posted: October 5, 2017, 7:00 PM

Wow Moments

Who inspired YOU most as a student at UMBC? We asked, and you answered! #UMBCwow “Ilsa Lottes pulled me into Sociology, and Leslie Morgan convinced me to pursue a Ph.D. Both women were amazing...

Posted: October 5, 2017, 5:30 PM