UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Celebrating the Class of 2018

UMBC celebrated its newest alumni last week with a May Grads Day celebration. Sheltered from a spring storm, more than 200 members of the Class of 2018 gathered for an evening of music and...

Posted: May 18, 2018, 9:07 PM

The Right Place, the Right Wine

Spring time is the season of hope at Boordy Vineyards. Emerald shoots appear on the grapevines across rolling hills. In May, perfume from tiny flowers fills the air. “Everything looks under...

Posted: May 15, 2018, 2:41 PM

Ask the President – Spring 2018

Q: I was wondering if you had any advice for a finance student? — Godwin Okoro, senior financial economics student A: I think it’s really important that students work with our Career Center,...

Posted: May 15, 2018, 1:09 PM