UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Ideas Illuminated at 2018 Light City

The third annual Light City festival shone as brightly as ever this year, bringing art and ideas to hundreds of thousands of visitors to Baltimore’s Inner Harbor. Included among spotlit talent...

Posted: April 25, 2018, 8:03 PM

Wisdom to Share

Meeting the men’s basketball team. UMBC welcomed back dozens of retired faculty and staff this month as part of the launch of the new Wisdom Institute, an initiative aimed at encouraging ongoing...

Posted: April 19, 2018, 9:09 PM

Q&A: Aminata Jalloh ’10, First-Time Children’s Author

Aminata Jalloh ’10, American studies, recently published her first children’s book titled The Biggest Little Brother, a story about the complexities of sibling relationships and immigrant...

Posted: April 19, 2018, 1:57 PM