UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Entrepreneurs Rising

Every day, UMBC researchers work tirelessly to make and build upon discoveries in their fields. For many, these successes lead to scientific publications, opportunities for further funding, or...

Posted: June 1, 2018, 3:17 PM

Brew Grit

In an industry that rewards ingenuity and thrives on comradery, hard working UMBC alums are making their alma mater proud — one pint at a time. by Seth Sawyers ’99 On a cold night in a...

Posted: May 31, 2018, 8:07 PM

Serious Scholarship

For years, UMBC students have made a mark at the highest academic levels, winning many of the top prestigious scholarships available. With the assistance of staff and faculty in the Honors...

Posted: May 31, 2018, 6:40 PM

How To Lead a NASCAR Pit Crew

With John Klausmeier ’04, mechanical engineering As a boy, John Klausmeier ’04, mechanical engineering, dreamed of working in the racing industry. He began working toward his current role as...

Posted: May 25, 2018, 9:01 PM