UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Mother’s Day Gift will Support Arts at UMBC

Donna L. Young (left) and her daughter, Dr. Nancy Young, Vice President for Student Affairs, unveil a plaque celebrating the naming of UMBC’s Scene Shop. Mother’s Day came a week early for Donna...

Posted: May 10, 2018, 3:37 PM

Distance – Terri McCubbin Steel ’12, English

With memories of her mother to guide her, a daughter rides the Atlantic coast to help cure cancer It’s a crisp April morning as I pedal through Baltimore’s back-roads with a band of strangers, a...

Posted: May 3, 2018, 3:07 PM

Baltimore’s Flickering Treasures: Amy Davis at UMBC

Baltimore City offers much in terms of history, entertainment, and beauty. But from the outside looking in, the city’s widespread poverty and racial problems capture the most attention. Since...

Posted: May 1, 2018, 1:24 PM

Local governments’ cybersecurity crisis in 8 charts

Experts from UMBC’s School of Public Policy and Department of Computer Science & Electrical Engineering work together to understand how local governments practice cybersecurity. By Donald...

Posted: April 30, 2018, 7:39 PM

UMBC undergraduate work shines at URCAD 2018

Undergraduate research and creative work at UMBC has grown at a rapid pace over the past decade, but on April 25, April Householder wasn’t just thinking about how URCAD 2018 was the university’s...

Posted: April 27, 2018, 8:25 PM