UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

To You – Letter From the Editor

Me, rubbing True Grit’s nose just before the game versus Kansas State. Dear Retrievers, The day after the men’s basketball team made history with their surprise win over UVA, I unglued myself...

Posted: May 25, 2018, 8:38 PM

UMBC grads ready to travel the world as Fulbright Scholars

Eight of UMBC’s explorers, dreamers, teachers, and thinkers will soon travel to countries across Europe and Asia as 2018 – 19 U.S. Fulbright Scholars. The grantees are all graduates of UMBC’s...

Posted: May 25, 2018, 5:46 PM

Hop to It: Devin Meek, Professional Jump Roper

Defying gravity outside UMBC’s chem buiding. Photos by Marlayna Demond ’11. Monday through Thursday, rising sophomore Devin Meek is your average media & communication studies student. But...

Posted: May 24, 2018, 7:20 PM

LEGO Maniacs – STEM Learning in Action

Jennifer Sleeman, Ph.D ’17, computer science, loves programming. So, when she was asked to coach the Einstein Narwhals, her son’s FIRST LEGO League team, the visiting assistant professor was...

Posted: May 24, 2018, 4:54 PM

Standing the Test of Time

In an industry known for changing direction without warning, a UMBC professor has drawn praise for predicting the movements of social networks a decade ago. A paper written in 2008 by Anupam...

Posted: May 23, 2018, 8:09 PM

Measuring the Early Moments

Psychology professor Susan Sonnenschein is on a mission to help the parents of premature or medically fragile babies make the most of their time in the neonatal intensive-care unit (NICU). As a...

Posted: May 22, 2018, 8:35 PM

Star-Struck: An Astronaut’s Pivotal Moment

Astronaut Scott Kelly Reads The Right Stuff at the Right Time The path to success isn’t always written in the stars. But, if you’re willing to follow inspiration as it appears, you may just find...

Posted: May 21, 2018, 8:25 PM