UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Windows to the Past

When Scott Casper, dean of the College of Arts, Humanities, and Social Sciences, was asked to lend his expertise in 19th-century U.S. history to help understand a unique artifact found during the...

Posted: December 15, 2018, 5:28 PM

Moments of Truth

We’ve all had these moments. Moments of wondering aloud. Moments of principled argument over sandwiches in The Commons. Moments of listening and believing as someone’s personal truth unfolds...

Posted: December 13, 2018, 8:00 PM

What’s in a name (pronunciation)? A lot, actually.

I have a secret. No one actually pronounces my name right. It’s not like it’s one person’s fault, don’t worry. There’s more than enough blame to go around. Including a little dose for me. Let me...

Posted: December 12, 2018, 9:07 PM

Tiny Beautiful Things

Beneath the black and gold, and far beyond what might immediately catch your eye, lies a world of wonder. You just need to know where — and how — to look. By Jenny O’Grady Campus...

Posted: December 11, 2018, 8:23 PM

A Matter of Trust

Driven in her work by memories of her grandmother, Dr. Tabassum Majid, M18, ’10, interdisciplinary studies, M.A. ’18, management of aging studies, has made a career of education and research...

Posted: December 10, 2018, 2:21 AM

Start at UMBC & Go Everywhere

by Catalina Sofia Dansberger Duque UMBC may be nestled in the small town of Catonsville, but over the years the university has become a crossroads of international research, civic engagement,...

Posted: December 9, 2018, 3:02 PM

Moving the Needle

With their hearts in the work and their ears to the ground, the people behind some of UMBC’s longest-standing homegrown programs are solving big societal problems. But the work is never done....

Posted: December 6, 2018, 11:41 PM