UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Chew-MBC Aims to Help Students Eat Healthier

For many students who only experience home economics in middle or high school, college “cooking” becomes reduced to heating year-old ramen on the common room stovetop or chowing down on burnt Hot...

Posted: December 1, 2018, 7:16 PM

From Student Worker to Nationally Recognized IT Leader

Damian Doyle ‘99, B.S. Computer Science, ‘16 M.S Information Systems, says building trust and relationships are essential to his work every day at UMBC. Doyle, assistant vice president of...

Posted: December 1, 2018, 1:18 AM

Finding Your Niche – Emilie Llenado M.P.S. ’12

When Emilie Llenado, M.P.S. ’12, professional studies, first moved to Maryland from Kansas City, Missouri, she didn’t know a soul,  and was working as a server at Longhorn Steakhouse. But, she was...

Posted: November 30, 2018, 8:40 PM

Big Screen Dreams – Erick Chavarria ’05, theatre

As a small boy, Erick Chavarria lived with his grandparents in Guatemala in the village of Loma de Chavarria (“village of Chavarria”), where everyone had the same last name. At the time, there...

Posted: November 30, 2018, 8:28 PM

Friendly Competition

Many observers will point to March 16, 2018, as the date that UMBC Athletics came of age. But there are numerous, more subtle signals that #RetrieverNation is maturing in intercollegiate...

Posted: November 28, 2018, 8:13 PM

A Designed Life: Modernism as Propaganda

Based on a decade of extensive archival research in Europe and the USA by curator Margaret Re, associate professor of graphic design, A Designed Life: Contemporary American Textiles, Wallpapers,...

Posted: November 26, 2018, 6:07 PM