UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Winter Commencement 2018: The Journey Continues

“I want you to tell your stories because stories inspire.” Hundreds of mortarboard-laden heads nodded in agreement as President Freeman Hrabowski addressed the audience during UMBC’s 2018...

Posted: December 20, 2018, 8:37 PM

Who is responsible for migrants?

by Felipe A. Filomeno, Assistant Professor of Political Science and Global Studies, UMBC President Donald Trump tends to portray migrants as a foreign problem that has suddenly – and unfairly –...

Posted: December 18, 2018, 4:19 PM

How To Become a Fanzine Fan

With Susan Graham ’98, VPA & Anthropology, Special Collections Librarian at UMBC Since the early 1900s, fans of science fiction and fantasy have produced thousands upon thousands of...

Posted: December 17, 2018, 6:31 PM