UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Supporting Artistic Talents

The Linehan Artist Scholars Reception is an annual event students have long enjoyed.  This year, scholar alumni joined current students to meet with donors Earl and Darielle Linehan, and to thank...

Posted: November 21, 2018, 6:40 PM

The Power of a Shared Meal

This time of year, students, faculty, and staff are rushing about preparing travel plans to meet with friends and loved ones. Kitchens are brimming with the scents of family recipes and the sounds...

Posted: November 21, 2018, 2:17 PM

From Apple to Tesla to … Bumblebee

Experiences with big companies leads Sankarshan Murthy, M.S. ’06, to become an entrepreneur of more livable spaces By Tom Kertscher After Sankarshan Murthy got his master’s in mechanical...

Posted: November 19, 2018, 7:44 PM

Meet UMBC’s Linda Wiratan, Rhodes Scholar finalist

UMBC is celebrating the Rhodes Trust’s recognition of Linda Wiratan ’19, biochemistry and molecular biology, as a Rhodes Scholar finalist. This honor comes just one year after Naomi Mburu ’18,...

Posted: November 19, 2018, 6:39 PM