UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Q&A: Robert Provine and the Science of Laughter

Have you ever tried to make yourself laugh – or make yourself stop laughing? According to Robert Provine, professor emeritus of psychology, these two actions are out of our control because...

Posted: January 11, 2019, 8:09 PM

UMBC places 10th at Pan-Am Team Chess Championship

UMBC Chess finished tenth overall at the 2018 Pan-American Intercollegiate Team Chess Championship, held in San Francisco, California, December 27 – 30. The UMBC Chess A team finished in 10th...

Posted: January 2, 2019, 9:34 PM

Unabashedly Inspirational

Throughout its history, UMBC has encouraged community members to take risks and make lasting changes to guide our institution to become the empowered University it is today. UMBC is nothing...

Posted: January 2, 2019, 2:34 PM