UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

An Advocate for Students

An Advocate for Students On Friday, July 11, UMBC junior Joshua Michael was sworn in as the University System of Maryland’s (USM) student regent. Michael, who is studying political...

Posted: July 16, 2008, 4:00 AM

Protecting Privacy, Preventing Terror

Protecting Privacy, Preventing Terror What do your credit history, medical records and Flickr photo streams have in common with the 9-11 Commission? A new, six-campus research effort,...

Posted: July 9, 2008, 4:00 AM

Becoming Agents of Change

Becoming Agents of Change The first graduating class of Gender and Women’s Studies majors has gained critical skills and leadership experience essential to the 21st century. “Our program...

Posted: May 23, 2008, 4:00 AM

Meyerhoff Scholar Receives Goldwater Scholarship

Meyerhoff Scholar Receives Goldwater Scholarship Meyerhoff Scholar Carla Valenzuela, a sophomore with a 4.0 GPA, is one of 321 students receiving 2008 Goldwater Scholarships, considered...

Posted: May 19, 2008, 4:00 AM

Filming the “Plight of the Puffins”

Filming the “Plight of the Puffins” Puffins: the flighted, more stylish-looking cousins of the penguin. To the island nation of Iceland, they are as culturally significant as blue crabs are to...

Posted: May 12, 2008, 4:00 AM

IRC Fellows Win Animation Competition

Putting Student Research Center Stage • Watch the IRC Fellows’ award winning video UMBC’s Visual Arts Imaging Research Center (IRC) Fellows recently won an animation competition...

Posted: May 12, 2008, 4:00 AM

Men’s Lacrosse Clinches Share of America East Title

Men’s Lacrosse on a Roll, Ready to Host AEC Championship The men’s lacrosse team (ranked 5th in the country in the April 21, 2008 USILA poll) won its school-record ninth straight game with a...

Posted: April 28, 2008, 4:00 AM