UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Roda to Resistance

For Maceo Thomas ‘93 (above, center), the martial art of capoeira is more than just a fun way of staying fit. It’s also a socially conscious art with a fascinating history, fortified by a...

Posted: January 29, 2019, 9:49 PM

Celebrating Public Service

More than 130 members of the Retriever community gathered in Annapolis on January 23 to celebrate the many ways UMBC alumni make an impact through careers that serve the State of Maryland,...

Posted: January 28, 2019, 9:21 PM

Home Crowd Advantage

Riding high on a string of recent wins, UMBC’s men’s and women’s basketball teams will greet the spring semester with hotly anticipated games against major rivals at the Retrievers’ home court,...

Posted: January 28, 2019, 7:26 PM

UMBC’s Top 10 Highlights of 2018

It wouldn’t be a proper farewell to 2018 without reminiscing about some of the biggest UMBC stories from the year. The Retrievers made NCAA history, the Kennedy Center showcased a student’s...

Posted: January 15, 2019, 7:12 PM