UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Ivanka and her tower of crumbs

Preminda Jacob, Associate Professor of Art History and Museum Studies, UMBC For two hours each evening, an Ivanka Trump lookalike has been vacuuming a hot pink carpet at the Flashpoint Gallery...

Posted: February 13, 2019, 4:22 PM

Florence Knoll Bassett’s mid-century design diplomacy

by Margaret Re, Associate Professor of Graphic Design, UMBC The look, feel and functionality of the modern American office can be traced back to the work of one woman. Florence Knoll Bassett,...

Posted: February 8, 2019, 2:22 PM

UMBC chosen to host AAAS science and faith dialogue project

UMBC is one of six universities nationwide selected to host the “Engaging Scientists in the Science and Religion Dialogue” project, administered by the American Association for the Advancement of...

Posted: February 1, 2019, 9:57 PM